About Avid Games

People have enjoyed collecting since the dawn of time.

It’s part of what makes us human.


Avid Games was founded as VirtTrade by John Howard in 2012. Providing digital trading technology to the world’s leading physical trading card publisher we learned how collecting forms a constructive habit that engages fans and consumers for the long haul.

In late 2017 Avid Games took over full publishing responsibilities of its products, and in December of that year we joined Tech Nation’s Upscale programme as one of the ‘hottest 30 start-ups in the UK’ (City AM).

During 2018 Avid Games published projects for Discovery, Valiant and Formula 1.

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